GSM (grams per square metre) measures paper weight: higher GSM is thicker and stiffer. As a rough guide, 70–100 GSM suits book text and letterheads, 130–170 GSM suits brochures and leaflets, 250–350 GSM suits visiting and wedding cards, and covers sit around 250–300 GSM.
GSM is the weight of one square metre of the paper. It is the clearest single indicator of how substantial a sheet feels, though finish and bulk also matter. Two papers at the same GSM can feel different depending on coating and fibre.
| Use | Typical GSM |
|---|---|
| Book / novel text pages | 70–100 GSM |
| Letterheads & forms | 80–100 GSM |
| Leaflets & pamphlets | 130–170 GSM |
| Brochures & catalogues | 150–250 GSM |
| Book & catalogue covers | 250–300 GSM |
| Visiting & wedding cards | 250–350 GSM |
| Premium / boxed invites | 300 GSM+ |
These are common ranges, not strict rules — the right choice also depends on finish and budget.
Coated (gloss/matte/satin) paper holds sharp colour and photos — good for brochures and cards. Uncoated paper is easy to write on and has a natural feel — good for letterheads, bill books and text pages. Finishes like matte lamination, gloss, UV and foil change both look and durability.
If you are unsure, ask to see and feel samples at the chosen GSM before committing — paper is hard to judge on screen.
Most visiting cards use 250–350 GSM; 300 GSM is a common premium choice. Heavier feels more substantial.
150–250 GSM depending on whether it should feel light and foldable or premium and stiff. Covers go heavier than inner pages.
No — it depends on use. A novel printed on 300 GSM would be unwieldy and costly. Match GSM to the job.
Yes — ask before printing. Paper feel and finish are very hard to judge from a screen, so a physical sample is worth it.
Skip the theory — tell us what you need printed and we'll advise and quote.
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